Summer Home Seller’s Market is Heating Up
June 22nd, 2015 at 12:35 pm by Terri Aubain
Spring kicks off the peak home hunting months of the year, but it isn’t until summer that things really get cooking. While there are pros and cons to buying and selling homes at various times throughout the year, summer can be, on average 25 to 30 percent more active than the annual average.
In summer you have a real mix of buyers and sellers… some serious and some not-so-serious. In the winter months, many buyers searching for homes would only do so if they absolutely had to. In the summer, there are often a larger number of buyers just toying with the idea. (Many of the serious buyers are eager to get settled before school starts in the fall.)
Selling homes in the summer requires its own brand of seasonal marketing and showing. Here are a few tips you’ll want to keep in mind as you invite buyers to consider your home:
1. Keep it cool, but don’t keep it dark. Your instinct may be to close the blinds and draw the drapes, but making your rooms feel dark and shut-in is counterproductive. Run the A/C and keep the air circulating. While your wallet may not appreciate the bump in your power bill, imagine how expensive it can be to keep the house on the market.
2. Stage it inside and out. Have a pool deck? What about a garden patio? Make them as inviting as you would the living room or kitchen. Stage them appropriately and tell the story of what it might be like to live with such nice amenities. Think magazine photo shoot!
3. Make the lawn sing. Curb appeal can be king in the summer months, especially when the neighbors’ lawns may be looking a little brown by comparison. Find bright flowers that can withstand the heat and provide a high-contrast to your green grass.
4. Ride the sunset. With the longer daylight hours, you may have buyers who want to check out your home closer to dinner time, once the hottest hours of the afternoon have passed. Try and roll with the disruption… buyers prefer to see a home when the owners aren’t around.
Take advantage of the summer sales activity! I’d be happy to guide you on the buy or sell side of this white hot market: Terri Aubain ~ firstname.lastname@example.org ~ 832-777-8850